Find Your Resource Pathway
The Advancing Doula Business Sustainability Project is built around three key resource pathways to help doulas stabilize, sustain, and grow their businesses. These pathways focus on providing practical tools, knowledge, and support that doulas can use at every stage of their business journey.
The three pathways are:
These three pathways—stabilization, sustainability, and growth—are designed to meet the unique needs of doulas at every stage of their business journey. Whether they are just getting started, looking to strengthen their operations, or preparing to expand, the project provides the tools and resources doulas need to build resilient, thriving businesses. In turn, these stronger businesses help ensure that families across New Jersey can access the essential care and support doulas provide.
About the Pathways
The Sustain path supports doulas in optimizing their daily operations while balancing client care. This path provides tools for financial management, scheduling, and client communication, along with strategies for long-term planning. You'll gain resources to help streamline your workflow and adapt to emerging challenges, allowing you to serve families with greater efficiency and ease.
The Stabilize path is designed for new doulas and those launching their businesses. This path covers essential topics like tax basics, budgeting, and financial organization—helping you get paid, manage money, and stay on top of business operations. By addressing these early challenges, you can focus on what matters most: confidently caring for families.
The Grow path offers guidance for doulas looking to expand their reach and increase their income. This path focuses on networking, expanding service areas, and building a larger client base. You'll learn effective marketing strategies to enhance visibility, attract more families, and scale your business sustainably—without compromising the quality of care you provide.