About the

Advancing Doula Business Sustainability Initiative

Doulas provide lifesaving support, guiding mothers through pregnancy and giving infants a strong start. Yet, too often, you lack the support and pay you deserve to do this vital work.

This site is here to change the game. Doulas can access the tools, resources, and guidance needed to start, strengthen, and grow a thriving business. From Medicaid reimbursement and tax basics to website creation and client attraction, we cover the essentials to help you succeed.

Explore expert insights on:

  • Attracting clients

  • Building a professional website

  • Navigating taxes and financial planning

  • Securing Medicaid reimbursement

  • And more key strategies for success

Whether you're just starting out or looking to grow, we’re here to support you every step of the way.

Our Mission: Helping Doulas—and Their Families—Thrive

Our mission is simple: help doulas thrive—so their families and communities can too. Created by doulas, for doulas this initiative is shaped by a Co-Designer Committee of 10 experienced doulas—community leaders and industry experts—who ensure we address the real challenges doulas face.

We are deeply grateful to the Burke Foundation and The Henry & Marilyn Taub Foundation for their support in bringing this initiative to life. Civitas Strategies leads this effort, working alongside these foundations to help doulas gain the training, recognition, and financial security needed to serve both their clients and their own families.

About The Collaborators

The Co-Designer Committee for the Advancing Doula Business Sustainability Initiative is made up of 10 experienced doulas from across New Jersey who are community leaders and industry experts. This diverse group plays a crucial role in ensuring the initiative addresses the real challenges doulas face in their businesses. Through their invaluable perspectives and expertise, the committee helps guide the development of resources and strategies that support doulas in building sustainable practices

The Burke Foundation was established by the late Jim E. Burke, former CEO of Johnson & Johnson.

We honor his strong commitment to mothers and babies by partnering with nonprofits and communities to identify, evaluate, and help scale programs and policies that foster the healthy development of children and families in the earliest years and build a cycle of opportunity across generations so all New Jersey families can thrive.

Learn more about the Burke Foundation HERE.

The Henry & Marilyn Taub Foundation advances the work of our partner institutions and improves the quality of life in the communities we serve. We are committed to listen, learn, and collaborate to address critical issues. The Taub family works together in consultation with experts in the areas in which we fund. Partnering with doulas on this project is an example.

Henry Taub was the founder of Automatic Payrolls, now called ADP, one of the largest providers of business outsourcing solutions, serving businesses in over 125 countries.

Learn more about The Henry & Marilyn Taub Foundation and our programs in Aging in Place, Early Childhood, and Paterson, NJ HERE.

Founded in 2009, Civitas Strategies has grown to become a leading management consulting firm with a national reach. With a strong focus on sectors such as forgotten small businesses, early learning, college readiness, K-12 education, workforce development, economic and community development, philanthropy, and youth development, we have made a significant difference in the lives of millions of families and children across the nation.

Learn more about Civitas Strategies HERE.