Are You Managing Your Cash Flow?

Understanding and managing your business's cash flow.

Your business’s cash flow describes the amount of money coming into and leaving your business over a certain about of time. In addition to helping you meet your current financial obligations, understanding and managing your cash flow helps you plan for

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the future, seize growth opportunities, and make sound business decisions.

Once you have a monthly budget, you may still have questions:

  • How much am I making over time?

  • Will I have enough cash to pay myself? My bills?

  • How much am I really making?

If you have any of these questions, learning about cash flow can help.

The cash flow forecast is one of the best tools you can have for understanding how healthy your organization is right now and in the near future. Predicting cash flow is not about budgeting. It’s about understanding how much money you are taking in minus how much money is going out.

The challenge with cash flow is that you can have a lot of money that’s owed to you, but if you don’t have money on hand to pay the bills, then your business can find itself in financial trouble. Knowing how much cash you have in the short term becomes a way of not only knowing what’s coming in and going out, but also gives you a heads-up about upcoming challenges with having enough cash available

The following cash flow exercise will guide you through the process of making an important cash flow prediction for your business over the next six months. We’ve purposely chosen the six-month time frame because it’s a nice snapshot that allows you to make decisions a few months away, but it’s not so far away that many things could change.

Once you get the hang of this exercise, you will likely want to make it one of your weekly business habits.

Building Cash Flow in 5 Easy Steps

Step 1: Gather Documentation

Pull 2–4 months of documents that show your income and expenses. Here is a list of documents that can give you the information you need.

Documents Showing Income & Expenses

  • Bank statements

  • Credit card statements

  • Venmo transactions

  • Utility bills

  • Any other records showing ways that you receive or spend money

Try to use actual amounts when possible for greater accuracy. If you don’t have actual amounts for everything, it’s okay to use an average.

Step 2: Pick a Time Frame & Scenarios

This is not a budget. Try to choose a time frame that’s long enough to allow you to make decisions past one or two months, but short enough in case challenges or changes happen down the road. We think six months is a good time frame but adjust as needed and choose what works for you. Never use more than a year.

You should also consider scenario planning, which can help your organization generally, but particularly in times of great uncertainty. Through scenario planning, you can articulate changes that may happen over time so you can see and plan for their potential impacts. Though you can use any number of scenarios, typically it is good to develop three:

  1. Best Case — where revenue and expenses shift to ease the stress on your business.

  2. Base Case — usually the status quo, if the future plays out as you currently expect it to happen.

  3. Worst Case — where revenue and expenses will trend in ways that could happen and would result in a more difficult position for your business.

To build the scenarios, identify the most significant factors and how they may trend in each scenario. Make sure you consider factors that are on the revenue and expense sides. Try to keep to just the most important factors — the 3–5 most likely to change in the future – which could have the most significant impact on your organization.

For example, a potential increase in your vehicle costs by 50% would be a likely factor for your worst-case scenario, whereas a 1% increase in supplies would likely not be included.

Make sure you include a list of the factors — writing them down will make sure you remember how you got to that particular scenario you’ve created. If you can, articulate the cost impact in actual dollars (such as what happens if you get that $10,000 grant) or a percentage (such as a 10% increase to the cost of supplies).

Use the table below to capture your assumptions for each scenario. As you run through the rest of the steps, do one set of tables for each scenario so you can see the impact.

Table 1: Scenarios

Step 3: List Income

Categorize the money that comes in each month. Be sure to always include an “Other” category.

Income Categories

  • Medicaid

  • Private Insurance

  • Private Pay

  • Other (consulting, teaching, agency work)

Step 4: List Expenses

Categorize money that goes out each month. Again, be sure to list an “Other” category.

Expense Categories

  • Personnel

  • Taxes

  • Vehicle

  • Phone

  • Food/snacks

  • Loan payments

  • Bank fees

  • Other

Table 2: Revenue

Table 3: Expenses

Table 4: Monthly & Total Cash Flow

Step 5: Review the Trends

Your total cash flow over the next six months will be the total amounts of revenue in TABLE 2 minus the total amounts of expenses in TABLE 3. You can also see the cash flow for each month by subtracting your total expenses from your total revenue for each month. (Looking at cash flow month by month can be helpful because some months your revenue might be less than expenses, but other months it might be more. This tells you when you need to save money from one month to another.)

Now that you have your cash flow projection, you should ask yourself a series of questions for each scenario to understand any trends that appear.

Question 1: Are you profitable?

▢ Yes

▢ No

Question 2: Are there months that are “feast or famine?”

▢ Yes

▢ No

Question 3: Which month(s) has the highest profit?

 

  

Question 4: Which month(s) have the lowest profit?

 

 

Question 5: Which categories are your highest expenses?

 

 

Question 6: Which categories are your lowest expenses?

Question 7: Which categories are your highest revenue?

 

 

Question 8: Which categories are your lowest revenue?


Improve Your Cash Flow

If you’ve completed your analysis and you find that you need to cut some expenses to increase revenue, here are some suggestions on how to do it:

Consider weekly vs. monthly billing.

If you currently charge $1,000 per month, most people assume that works out to $250/week — but months have five weeks, which translates to an additional $1,000 per year, per client. This method can be an effective way to increase cash on hand if you have clients who consistently pay on time. If you have clients who often miss payments, this can be difficult because it may mean chasing down money. It can also mean more trips to the bank and more data entry on your end.

Speed your billing and collections.

You should bill as soon as possible, and don’t let money owed to you wait. It may be a difficult conversation with clients, but the cash is critical to keeping your business and the service they rely upon alive. Consider client relationship management systems that can help speed billing while also cutting other costs or using Venmo or similar apps for fast payment. Another option is to have clients pay a deposit before services are delivered.

Find the best prices for scrubs, materials, and equipment.

Always compare prices to make sure you’re getting the best deal available. Use a credit card for business expenses that has rewards in the form of cash back or gift cards you can use for additional purchases.

Look for recurring subscriptions to cut.

Take a look at the different services and online memberships that you have. Often, they accumulate over time and we don’t realize how many we actually have or the impact they have on monthly cash flow. Determine which subscriptions you need and which you can live without.

Automation.

Look for ways to stretch your time and your staff’s time through apps and other programs. There are apps and programs to help you manage your clients, communications, and billing. Online systems can help you with payroll and bookkeeping, and free programs are available to help you collect attestations and other forms online.

Disclaimer

The information contained here has been prepared by Civitas Strategies® and is not intended to constitute legal, tax, or financial advice. The Civitas Strategies® team has used reasonable efforts in collecting, preparing, and providing this information, but does not guarantee its accuracy, completeness, adequacy, or currency. The publication and distribution of this information are not intended to create, and receipt does not constitute, an attorney-client or any other advisory relationship. Reproduction of this information and recording of this content (including the use of AI) are expressly prohibited. Only noncommercial uses of this work are permitted.

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